Privacy policy

Last updated: July 7, 2026

Playnmore operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Playnmore is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information" or "personal data," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies;
  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, to remember your preferences and items you are interested in, to send notifications related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customised shopping experience for you.

Marketing and Advertising. Where you have consented, or where we otherwise have a lawful basis, we use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services, including based on items you previously have purchased or added to your cart.

Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, and to detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity. If you register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access details with anyone else.

Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, and to maintain our business relationship with you.

Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.

Our Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases to process your personal information: performance of a contract with you (e.g. to fulfil your order), your consent (e.g. for marketing communications, which you can withdraw at any time), our legitimate interests (e.g. fraud prevention, improving our Services), and compliance with a legal obligation.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you, where you have consented to this. Our business and marketing partners will use your information in accordance with their own privacy notices. You have a right to object to your information being used for direct marketing purposes at any time.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or sale of assets, to comply with any applicable legal obligations (including to respond to court orders and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information for these purposes, including for responding to your requests to exercise your rights.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 13. If you are the parent or guardian of a child who has provided us with their personal information without your consent, please contact us using the details below to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with our legal obligations (for example, UK tax and accounting rules require us to keep basic transaction records for six years), resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

As a UK resident, you have the following rights under UK GDPR in relation to your personal information, subject to certain exceptions and limitations provided by law:

  • Right to Access. You can request a copy of the personal information we hold about you.
  • Right to Rectification. You can ask us to correct inaccurate or incomplete personal information.
  • Right to Erasure. You can ask us to delete your personal information in certain circumstances.
  • Right to Restrict Processing. You can ask us to limit how we use your personal information.
  • Right to Data Portability. You can request a copy of your personal information in a structured, commonly-used format, and ask that we transfer it to another organisation.
  • Right to Object. You can object to our processing of your personal information for direct marketing at any time, and in certain other circumstances where we rely on legitimate interests.
  • Right to Withdraw Consent. Where we rely on your consent, you can withdraw it at any time; this will not affect the lawfulness of processing carried out before withdrawal.

You may opt out of receiving promotional emails at any time using the unsubscribe link included in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You may exercise any of these rights by contacting us using the details below. To learn more about how Shopify uses your personal information, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your request. You may also designate an authorised agent to make a request on your behalf; we may still ask you to verify your identity directly with us.

Complaints

If you have any concerns about how we process your personal information, please contact us using the details below in the first instance. You also have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO):

Website: ico.org.uk
Helpline: 0303 123 1113

International Transfers

We may transfer, store and process your personal information outside the United Kingdom, including in countries that may not have data protection laws equivalent to those in the UK. Where we do so, we rely on recognised transfer mechanisms, such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the European Commission's Standard Contractual Clauses, unless the transfer is to a country that the UK government has determined provides an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date above.

Contact Information

Store Name: Playnmore
Phone: +44 208 0890269
Email: sales@playnmore.co.uk
Address: 105 Martindale Road, Hounslow TW4 7EZ, United Kingdom
Opening Hours: Mon - Fri (9 AM–6 PM)
Time Zone: (GMT+00:00) London